This site was recently completed to assist in launching a new beach resort in Santa Marta, Colombia. It features a responsive layout which is mobile friendly.
Mobile phone internet usage is on the rise, combining with tablets to form the fastest growing new trend in the marketplaces. We are looking at a world where very soon more than 50% of internet traffic will originate from a mobile device. Its time to get your business ready to offer your services to this new market segment.
Here’s some posts relating to the growth of this market:
- Stats that show why you need a mobile first approach now
- Why mobile apps will continue cannibalize pc internet usage
- Mobile continues to take share from desktop search
Responsive web design is the art of creating a web site that is flexible and reorganized the website to better display on the various screen sizes and/or application platforms (such as iOS or Andriod) and at the least take a look at how your page looks in a mobile browser. Often time you will see the need for immediate improvements.
After working from various platforms for a long time, I decided to try the Mac’s OSX platform. This has meant a month long hunt for proper applications and workflows as I gradually imported each part of the business over.
Moving open source apps across platforms was pretty easily done. There are plugins to help in TB/FF case but I chose to do things manually since I only really wanted a few things ported over: the mail store, contacts and bookmarks.
- Thunderbird & Firefox – I was able to bring over what I wanted of my emails by copying the mail store. Contacts and bookmarks very handled using built in import/export tools.
- Office Documents – Since I already used Open Office, all I had to do was install the app. Easiest part of the transition.
I was not able to find replacements for some specific utilities that I like to rely on, so I installed VirtualBox, a free virtualization app from Oracle. From there I can now work as needed in either OS! This is allowing me to run several utilities in the interim such as AxCrypt and Beyond Compare while I convert over all my other workflows.
One of the first noteworthy apps I found for OSX is the BetterTouchTool. This app allows you to customize the input devices many ways but it also automatically makes it easier to snap windows to the side of the screen. This was one of the only new features I found useful in newer versions of Windows.
Will be posting more useful tips as I go.
Here is some very useful articles for those seeking to further their understanding of the PPC world. One of the most valuable pieces of information in this article is the cost per click, which ranged by industry and niche greatly but can often cost between $3-5 per click!
Hopefully this will help you better understand current market dynamics when planning a PPC campaign. Imagine a site with 5% conversion rate that has to pay $3 per click for quality traffic. This means they would have to pay roughly $300 for every 5 leads, or $60 per lead. People are paying these PPC bids at these prices everyday, which means they are actively finding valuable leads in this manner!
First you have to invest in a really good site which gets a good conversion rate, install the proper tracking to know where the lead sources are. We handle all aspects of this in house. Once we pass this point, the site is ready for a PPC campaign. If you would like help with this type of marketing to increase your business, including site analysis / increasing conversion rates, campaign management or ad design, please contact us.
Check out this interesting article on how Facebook is making use of Crowdsourcing to clean up its Places data.
We are looking for the best accounting, online productivity and time tracking software solutions. Here are a few of the most promising solutions we are coming across:
Basecamp – One of the most robust and widely used solutions on the market.
Tickspot – This one is all about project time tracking.
Time Doctor - This one is geared more around monitoring employee productivity but looks very interesting.
Freshbooks is one that we have currenty chosen to use to get our billing systems in order. Features very good paypal integration and excellent client management & invoice creation tools.
We recommend MediaTemple because of the scalability in their system design, which allows your site to handle sudden bursts of large amounts of traffic without going down.
For domain registration ideas, bustaname is the place to brainstorm and actually find decent domains that are actually available.