Here is some very useful articles for those seeking to further their understanding of the PPC world. One of the most valuable pieces of information in this article is the cost per click, which ranged by industry and niche greatly but can often cost between $3-5 per click!
Hopefully this will help you better understand current market dynamics when planning a PPC campaign. Imagine a site with 5% conversion rate that has to pay $3 per click for quality traffic. This means they would have to pay roughly $300 for every 5 leads, or $60 per lead. People are paying these PPC bids at these prices everyday, which means they are actively finding valuable leads in this manner!
First you have to invest in a really good site which gets a good conversion rate, install the proper tracking to know where the lead sources are. We handle all aspects of this in house. Once we pass this point, the site is ready for a PPC campaign. If you would like help with this type of marketing to increase your business, including site analysis / increasing conversion rates, campaign management or ad design, please contact us.